A collaboration between Infegy and Phoenix Marketing International, this report combines traditional survey based research and social media analysis to uncover the systemic impacts to impression and purchase consideration for automotive brands that issue widespread recalls.
With Taco Bell’s bold move into the fast food breakfast category, this report uncovers the audiences the brand activated, the performances of related marketing campaigns, and how the breakfast menu was received after launch.
Three weeks after this report predicted a 39% sales margin advantage for the PS4 based on Infegy Atlas’ data and analytics, official numbers were released indicating a margin of 40%, one point higher than the projection.
In an RFP for the global account, Jaguar asked agencies to address declining visits to their dealerships for maintenance and service.
The agency that was awarded the account leveraged Infegy Atlas to compare buyers from around the world in order to gain unique insights about their key motivations for choosing between dealership service and independent mechanics.
This report analyzes conversations around Subway and its competitors to better understand the unique advantages available in the marketplace for brand management and strategic messaging.
Additionally, the research details how perceptions of the Subway brand differ between people who are very passionate about healthy food options versus the general population.
In the wake of being overtaken by BMW as the top selling luxury automobile manufacturer in the US in 2011, Lexus began evaluating their next move for reclaiming their long-held number one position, starting with a reboot of their popular December to Remember sales campaign.
An in-depth product launch analysis of consumer reactions to Apple’s announcement of the sixth generation iPhones, new iWatch, mobile payments, new software, and more.
This report analyzes the vodka category within the spirit industry over a period of six months. The analysis is focused on five specific vodka brands: Absolut, Smirnoff, Grey Goose, Stolichnaya (or Stoli as it is commonly known), and Russian Standard.
This brand analysis pits Coca-Cola against Pepsi to examine preferences for each brand, net favorability, levels of emotional attachment, expressed purchase indicators, and compares the strengths and weaknesses of brand extensions.
The report concludes with a comparison of acquisition data from previous years, an analysis of sweeteners, and strategic recommendations.
This report analyzes conversations around Special K and its competitors to better understand the unique advantages available in the marketplace for brand management and strategic messaging. Additionally, the report details how the Special K brand differs between people who are very passionate about healthy food options versus the general population.
An analysis of two CPG commercials with very different audience reactions. This report examines the wave consumer responses to viral ads by Old Spice and P&G.